Website Design
& Launch for a Unified Nonprofit
Southwest Solutions, Development Centers, & MiSide Community Impact Network
Website Strategy, Design & Project Management
Clarity, consistency, and collaboration during organizational transition
The ChallengeAfter the merger of Southwest Solutions, the organization needed a new, unified website that accurately represented the newly formed nonprofit while serving a wide range of audiences; clients, donors, partners, and community members.
The website had to:
Integrate programs, services, and locations from two former organizations
Present a cohesive brand and voice
Remain clear and easy to navigate despite the complexity
A major challenge was aligning two distinct organizational voices. While both nonprofits offered many of the same programs, they described them differently, tracked different statistics, and communicated impact in unique ways.
All of this needed to happen on a tight timeline, alongside other high-priority initiatives.
The StrategyThe strategy focused on structure first, visuals second.
Before any design work began, the priority was to:
Clarify and consolidate program information
Create a shared language for services and impact
Build a site architecture that made sense for users and not internal departments
This ensured the final website would be intuitive, scalable, and easy to maintain long after launch.
The Collaborative ApproachThis project required close collaboration across teams.
I worked alongside:
Internal stakeholders and leadership
Program and communications staff
A web developer to bring the designs to life
My role included project management, creative direction, and ensuring communication stayed clear and on track throughout the process.
By serving as a bridge between strategy, design, and development, we were able to keep the project moving efficiently without sacrificing quality.
Build & Design ProcessKey elements of the process included:
Mapping programs and services to reduce duplication and confusion
Establishing consistent naming conventions and messaging
Designing page layouts that prioritized clarity and accessibility
Translating organizational goals into clear calls to action
Coordinating timelines, feedback, and approvals across teams
Every decision was made with the end user in mind. Ensuring visitors could quickly find the information they needed.
Updated MiSide Event Page
MiSide Program Page
Southwest Solutions Original Website
Development Centers Original Website
Updated MiSide Website Homepage
The ResultsThe final website successfully:
Unified two organizations into one clear digital presence
Improved navigation and usability across programs and locations
Created a scalable framework for future growth
Launched on time despite a complex scope and tight deadline
The website became a central communication hub for the organization—supporting clients, donors, and partners alike.
Why This Matters To Future ClientsThis case study demonstrates the ability to manage complex, multi-stakeholder website projects with clarity and care.
For nonprofits, churches, and mission-driven organizations, this means:
A clear, user-friendly website, even with complex services
Consistent messaging across departments
A strategic partner who understands collaboration and constraints
Design and project management that keeps projects moving forward
