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MiSide - Rebranding Social Media Posts
2023-2024
The Challenge
With the launch of a new brand and name, we needed to ensure that our audience—clients, donors, and the community—understood that while our identity had changed, our mission remained the same. It was critical to communicate that we were still the trusted organization they had known, now with expanded programs to better serve them.
The primary challenge was that the original names, Southwest Solutions and Development Centers, were well-established and deeply recognized within the community. We had to strategically build trust under the new brand while maintaining continuity with our long-standing reputation.
Process & Approach
To bridge the gap between the old and new identities, I focused on:
Clarifying the brand’s visual identity, ensuring the logo and the concept of pillars were easily understood as a unifying element.
Crafting clear messaging to reassure stakeholders that we remained the same organization, now stronger and more comprehensive.
Using bright brand colors to capture attention and maintain visual consistency.
Incorporating real-life photos of employees and clients to emphasize authenticity and community connection.
The Results
The Challenge
The problem of social media for this particular nonprofit is that your audience is your donors, your clients, and your community. MiSide has a variety of programs serving every age and very different parts of life. The challenge is how to get them recognized, build trust to bring in more clients but also more donors. One way we decided was through reels. Our biggest following was on facebook but our most interactions were on instagram. We needed to leverage our storytelling in a way that the algorithm would show the reels to our target audience.
MiSide - Building a following
2023-2024
Process & Approach
To reach our target audience , I focused on:
Using sounds that were trending at the time
Filming a lot at events and fun portions of the events to create movement that would catch people’s eyes
Writing compelling captions that include a call to action so that the viewer knew what to do next.
The Results
Molnar Funeral Homes
2016-2022
The Challenge
Following the acquisition of two well-known community funeral homes, I was tasked with launching their social media presence from the ground up. Our goal was to reshape public perception—transforming the image of a funeral home from something somber and intimidating into one that reflects compassion, community connection, and a celebration of life.
Process & Approach
To build a compelling Facebook presence for the funeral home, my primary goal was to shift public perception. I aimed to humanize the brand by highlighting the people behind the services—not only the funeral directors, but also the support staff, the familiar voice on the phone, and even the small, comforting details like the fish in the lounge. I focused on sharing authentic, behind-the-scenes moments through real photos of real people, creating a warm and relatable connection with the community.
The Results
